When the company split in two, it transferred its Australian operations to a new firm called Mondelez International. Kraft Peanut Butter. But despite it being worth more than Nestle or Kellogs, it’s now headed to the brand bin. And I’m very happy to report it’s happening in peanut butter. A large volume of peanuts are ground to a medium fineness in an industrial grinder, then into smaller pieces in a second industrial grinder. 5. Sixteen of the products we looked at were low in salt. 4. It doesn’t matter. Australia’s Favourite Peanut Butter is now Aussie owned by Bega. If you tend to buy ‘natural’ peanut butter (the type made from 100 per cent crushed nuts), ... Also encouraging is the fact that Australian peanut butter is particularly rich in good fats. PCA also sells peanuts to several of the major Australian peanut butter manufacturers. “A big chunk (of shoppers) will be light peanut buyers who probably didn’t even notice Kraft has gone and now it’s back will just pick it back up. Bega began taking Kraft off Kraft peanut butter jars at the end of 2017, replacing it with its own brandname. This article reviews how to find a healthy peanut butter and lists 6 of the healthiest choices. "The major supermarkets have declined to stock the new Kraft peanut butter manufactured by the second applicant (H.J. SYDNEY, Australia (AP) _ Kraft Foods and its Australian subsidiary General Foods have agreed to a settlement worth millions in a class-action suit on behalf of people who became sick after eating its peanut butter. Ye olde git. Kraft said this launch marked the biggest product innovation for the Company since it introduced the original Peanut Butter in Australia over 50 years ago. If you're keen to limit your fat (and kilojoule) intake, but want better value for money, you could simply eat a smaller serve of Bega's regular product, which costs the same but is 85% peanuts. Heinz, a subsidiary of Kraft Heinz), citing the likelihood of consumer confusion. Other American brands are Jiff, Peter Pan and Skippy but they aren't must different than what's available in Australia. Currently, Kraft Peanut Butter is being made by Bega – with the original packaging design and recipe, but is unable to use the Kraft licensing name beyond 2017. In 2012, the US firm, like a corporate butter-fingers, let its most well-known Australian products slip through its fingers and subsequently into Bega’s arms. Bramwells Peanut Butter Smooth and Kraft Peanut Butter Smooth were the favourites of our taste testers, achieving overall scores of more than 80%. The 'light' refers to the product being 25% less fat, but the trade off is you get a product that's about 25% less peanuts and padded out with maltodextrin, which is generally used as a thickener or filler to increase the volume of a processed food. Currently, neither Woolworths nor Coles stock the Kraft spread. Where can I find KRAFT Peanut Butter outside of Canada and Australia? Ridiculously Delicious ($2.00 per 100g, available in selected IGA stores). KRAFT peanut butter is back on our supermarket shelves. Peanuts are grown in Asia, Africa, Australia, North America, and South America. And while some “peanut connoisseurs” might notice the Kraft spread now tastes different, many customers “weren’t experts” and would brush off any change. In a nutshell (ahem), US company Kraft relinquished control of its peanut butter to food giant Mondolez in 2012, which subsequently sold the Port Melbourne factory and peanut butter recipes to Australian company Bega in 2017. If I was in their shoes, I’d get a brand a strategy and advertise to build that mental structure with the Bega brand because the window they have is rapidly closing.”. A federal court in Melbourne on Thursday approved the start of the settlement process in the class-action suit joined by more than 700 people sickened by salmonella in 1996. It was no accident that the Australian Sanitarium company began manufacturing peanut butter in the 1890s. Always check the ‘best before’ date on products for the most accurate information, but in general, KRAFT Peanut Butter has a shelf life of 9 months. Kraft said Bega’s jars were a “deliberate effort to trade off the goodwill of the Kraft brand. 00. Australian Federal Court not impressed with parallel AU/US proceedings Earlier this year, in a decision¹ made by O’Callaghan J of the Federal Court of Australia, Kraft was restrained from proceeding with arbitration proceedings against Bega in the US. Bega Foods executive general manager said the company was “extremely pleased”. It also featured a tag line that read “Loved Since 1935”. 5. Bega has previously insisted only it has the exclusive use of the “the original, never oily never dry recipe” and Kraft’s isn’t that. 10. That’s the question facing shoppers with archrival Bega insisting that only it now owns and produces the “never oily, never dry” spread Australians grew up with. Like it crunchy? Its Facebook page features former Kraft employees testifying that the Bega spread is “the same” as it was under the previous owners. Complete with spoon. “I’ll let others decide what they think of Kraft’s plans, although the Americans are quite within their rights to re-enter the market,” he told Fairfax in April. In January 2017, Mondelez sold Vegemite and other Kraft brands to Bega, but not the Kraft name. 00. KRAFT RETURNS. The new spread will sit alongside Bega’s existing peanut butter, which was rebadged from the Kraft brand after Bega’s $460 million acquisition of Mondelez Australia in 2017. Bega markets its spread as “Australia’s favourite peanut butter, made with the same recipe in Australia for over 50 years, now Australian owned by Bega”. Whatever type of peanut spread you like; Sanitarium has you covered with a range of smooth and crunchy options and healthier alternatives with no added sugar or salt and made with 100% natural peanuts. Branding expert Professor Jenni Romaniuk, from the University of South Australia, said the decades of familiarity Australians have with Kraft is a threat to Bega. They didn’t buy the Kraft brand and there seems to be some dispute whether they bought the packaging.”, Kraft is now owned by sauce and soup giant Heinz. Peanut butter is a pantry staple that's so versatile it can be eaten for breakfast, lunch, dinner and snacks in between – in both savoury and sweet dishes. Can peanut butter cause constipation in my child? “Our peanut butter continues to perform strongly in the market and we are confident of our position,” he said. To them there’s no confusion.”. Picture: Stuart McEvoySource:News Corp Australia. Comments: I found this one in the Health Food aisle in Coles. All times AEDT (GMT +11). User #156031 11192 posts. Purely Nutz Crunchy Chunks. Mother Earther Peanut Butter. Currently, neither Woolworths nor Coles stock the Kraft spread. So how do you choose which one to buy? Join the conversation, you are commenting as, news.com.au — Australia’s leading news site, Bega has been busy replacing the Kraft name with its own. And whether you're team smooth or team crunchy, you're well catered for by the many brands that make it. Its roasted nutty goodness is something we all can agree on. Mondelez Australia CEO Amanda Banfield with Bega Cheese CEO Barry Irvin at the Vegemite and peanut butter factory in Melbourne. For comparison purposes we selected 'smooth' style over 'crunchy' style as smooth has a larger share of the peanut butter market. According to researchers Euromonitor, Bega’s peanut butter has a 52 per cent market share. Vegemite is one of several yeast extract spreads sold in Australia. The following products are all low in salt. 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