Wikipedia records: “Central to the journal was the conception of the designer as an individual endowed with a great deal of social responsibility. Wolfgang Weingart is credited with developing New Wave typography in the early 1970s at the Basel School of Design, Switzerland. Its 18 issues are available together for €250 (LINK). ... My favorite Font is Berthold Akzidenz Grotesk. Where did all this come from? He designed several typefaces, including the elegant Méridien, similar to our serif headline type. The journal was also known for advocating the use of photography as a central element in graphic design” (LINK). The majority of his work explores the poetic graphic potential of mechanical processes such as letterpress, film- and plate-making. Wolfgang Weingart is credited as the “father” of the New Wave Style, developing New Wave typography in the early 1970s at the Basel School of Design in Switzerland. Copyright © 1999-2020 MyFonts Inc. All rights reserved. Widmer later became the art editor of Jardin des Modes, where he employed Terence Donovan and Helmut Newton, giving a start to beginners like Topor, and designed the 1974 logo for the Centre Pompidou. WolfGang WeinGart. Peter Hulm pays tribute to the Swiss Style and looks at its origins, influence and fractious past as Armin Hofmann, one of its most original practitioners, turned 100 on 29 June. Largely self-taught as a designer, since 1968 he has been a tutor at the Schule für Gestaltung Basel, Switzerland, where he concentrates on experimental typography. Browse Fonts Font Packs Typekit Web Fonts Foundries Creative Cloud ... and Wolfgang Weingart. Compelling journalism, ideas and lifestyles. The website hypocritedesign writes: “It was during this period that Widmer developed his own original graphic language, based on synthesis, rigorous geometry, and schematic typography that to this day represents the first and one of the few examples of Modern graphic design in France” (LINK). Most histories credit Ernst Keller as the father of Swiss design (LINK). Zapf restricted himself to designing typefaces, rather than promoting a theory of design. The second issue introduced Adrian Frutiger’s Univers typeface, designed especially for film-setting of type. Often in ill-health, he became a type designer in 1947. If Jobs had been in Basel he would have come under the influence either of Ruder’s followers (Ruder had died in 1970) and/or Wolfgang Weingart, Ruder’s successor as typography instructor. In an interview, Frutiger apparently described himself as a Calvinist. A new era of adv… Font foundry in United States of America with 106 fonts. His research into computerized typsetting helped Adobe in its layout software InDesign. by Stuart Bailey. His other research is incorporated into OpenType technologies (LINK). Check out profile and see designer's font collection. Optima, inspired by Roman lettering after Zapf visited Florence in 1959, though dubbed Pessima by dismissive rival designers at the time, has proved one of the most durable fonts since its introduction in 1958 (LINK). Wolfgang Weingart. He is credited with developing the ‘New Wave’ typography in the early 1970s which is also dubbed as ‘Swiss Punk’. Zapf Dingbats, created in 1977, is only the oddest of his creations. Therefore, Carter created Verdana, a serif font which was both highly legible and took up much less space. For example, see the Print website: Today the innovative approach to graphics, rejecting ornamentation and embracing photography, is known as International Typographic Style or Swiss Style. Weingart embraced “spontaneity and deliberate carelessness”, in the words of the American graphics association AIGA (LINK). You’ve probably seen his other work most often on French road signs with text and icons designed to be read at speed. You can see them at work everywhere on the web. Swiss typopgrapher, influential successor to Emil Ruder at the Schule für Gestaltung in Basel. One historian observes: “The publication was decried by a number of critics, particularly in Zurich, who characterized the International Typographic Style as rigid and cold.”. In Typography, Weingart sums up an impressive lifework in 500 pages that describe his own development and the foundations of his teachings. Le Cercle d’amis Jean Widmer at Fribourg University offers a CHF5,000 Jean Widmer award for an article in the social sciences, published by a young researcher, that makes a significant contribution to the study of communication and the public sphere (LINK). He returned to the subject again during his lessons with Emil Ruder in Basel in 1965, where he created photo-optically manipulated M symbols. Knapp became famous as a Pirelli calendar designer and photographer for the couturiers Emanuel Ungaro and André Courrèges. The museum, which has a total 350,000 posters, staged an exhibition in 2016 entitled “Les Suisses de Paris” including Frutiger’s creations (LINK). This particular style stems from the design period starting from the 1930s all through to the mid-1960s. Palatino, released in 1949, has proved even more useful to designers desperate to avoid conventional serif faces. It is still the most versatile, classic … We've all seen the flat design comeback that happened a few years ago. In his history of Graphic Design, Richard Hollis says “Swiss designers like Knapp had received a disciplined training and were used to technical standards unknown in France.” The son of a baker in the canton of Zurich, Knapp moved to Paris after secondary school in Switzerland, signed up at the Ecole des Beaux-Arts, and worked for the artistic director of the Galéries Lafayette. Two posters that represent Wolfgang Weingart’s New Wave design aesthetics. A young Swiss, Peter Knapp (born on 5 June 1931), transformed French magazine style in the 1960s with his 14-strong team of designers for Elle, including the photographer David Hamilton (LINK). type; ... and Wolfgang Weingart. Swiss Style still rules in many design landscapes. Callie Budrick writes that Univers was “one of the first typefaces that formed a font family, allowing documents to use one typeface (instead of several) in various sizes and weights”. In the first year we focussed on a typographical book cover design. Staff Picks. This was enhanced by the opening of the New Bauhaus School of Design in Chicago in the early 1940s and the popular Swiss International Typographic Style in the 1950s. He founded the Knapp’s successor at Galeries Lafayette in 1959 was also Swiss, Jean Widmer, born on 31 March 1929 in Frauenfeld. Widmer studied with Knapp and Adrian Frutiger in Zurich, then moved to Paris to continue his studies at the Beaux-Arts. His work is characterized as Swiss Typography. One of the pioneers stands outside this group. New Wave along with other postmodern typographical styles, such as Punk and Psychedelia, arose as reactions to International Typographic Style or Swiss Style which was very popular with corporate culture. In 1994, music magazine editor David Carson printed an interview with the singer Bryan Ferry entirely in the symbols-only font. in the 1950s. What and who would have influenced his choice of typefaces for the Macintosh? But many of its characteristics needed tweaking to be used by other typesetting machines (hence its multiple variations). My favorite Designer is Wolfgang Weingart. Born in Nuremberg, Zapf was sent to Dachau concentration camp for a short time after being involved with trade unions, and could not obtain a student’s place in a technical institute under the Nazi regime. You have entered an incorrect email address! I … You can read its history and examine original drafts from 1957 at fontbureau (LINK). “The two men didn’t always agree,” reports Indra Kupferschmid, a typographer and professor at Hochschule der Bildenden Künste Saar, after exploring the history. “The Swiss were good,” admits the authoritative design magazine Print. Comments. See more ideas about wolfgang weingart, history design, graphic design. In 1969 Widmer was the first designer to develop a corporate identity system for a French cultural institution, developing the graphic communication of the CCI—Centre de Création Industrielle (Center of Industrial Creation). You will find it on U.S. tax forms and web pages. (Wolfgang Weingart) I discovered that I never really used Helvetica but I like to look at it. ... (RISD), and he studied with André Gürtler and Wolfgang Weingart in the “Weiterbildungsklasse” at the Basel School of Design in Switzerland. Moreover he is deemed the pioneer of ‘New Wave’ or Swiss Punk typography. Completing what he described as a restoration in 2010, Schwartz carefully redrew the typeface to match Miedinger’s original forms. It’s an old Sans-Serif font with strength in the Lines and a great Kerning. With the authority to effectively communicate ideas, the founders held, came responsibility to uphold values and justice. Hoffmann renamed the typeface to the more commercially appealing Helvetica in 1960, rejecting a suggestion of Helvetia, when Linotype introduced a version for large print runs. ... Join our mailing list and get €20 off Typotheque fonts. “For example, the version of Helvetica that comes with every Macintosh computer today, digitized in the early days of PostScript, still retains the coarse 18-unit width system from the phototype era. Her work looks like if Wolfgang Weingart was cranking out acid-laced, crazy, colorful, pop stuff in the 1980s and 1990s. Finally, in 2004, 27-year-old U.S. type designer Christian Schwartz was commissioned to design a new version. New Wave Design is a style of typography which commonly break the rules of typography by usually using different typefaces, inconsistent letter spacing, unusual positioning of the lettering etc. Since the 1970s Wolfgang Weingart has exerted a decisive influence on the international development of typography. Typically for Switzerland, the innovation did not go down well with the establishment. Adrian Frutiger (1928-2015), born in Unterseen (Bern), the son of a weaver, worked mainly in Paris but left his complete work to the Zurich Museum für Gestaltung/Museum for Design, and lived mainly in Bremgarten (Bern), where he died. Swiss Style’s principles of simplicity, readability and rationality dominated late 20th-century graphics. The Weingart Typography was firstly curated by the Museum of Design Zurich in Switzerland, which focused on typography and reflected the evolution of the 20th century European fonts. Wolfgang Weingart (born in 1941 near the Swiss border in Germany), “the most influential younger Swiss designer abroad” according to Hollis, was a teacher at the Basel school. 2020 Jan Michalski Prize for Literature: Mia Couto, Podcast interviews: STEP into a Better World – A call to action (9-10 December, 2020), Eliminating nuclear weapons before they eliminate us, Switzerland’s proposed responsible business reforms: no great expectations, Internships: My experience with a human rights foundation, Jungle Jabbah, Alieu Kosiah and the fight against war crimes impunity, Why Climate Change matters to your security, health & wealth. One typeface, three text sizes, no images. All Uses. But what makes Swiss Style so distinctive is not so much its marvellous sans-serif typefaces (almost a religious requirement) as the rectilinear grid system it introduced for layouts and (what still has to be adopted across the web) asymmetrical design. Armin was also a sculptor and stage designer. The principles seem all about plain-faced elegance. It was based on the idea that type should be neutral and not a distraction from the content. Since 2000 Microsoft has distributed Linotype’s version of Zapf’s original design, but Book Antiqua is stillavailable in Microsoft Office. May 30, 2014 - images from the book: Wolfgang Weingart: My Way to Typography This year sees the 60th anniversary of its most famous, ubiquitous and influential product: the typeface Helvetica. Showcase typeface fonts designed by Laurie Szujewska at Adobe. Wolfgang Weingart : Typography by Wolfgang Weingart; Typography ... Fonts : A Guide to Designers & Editors by Gerald E. Jones; If you want to buy these books, please visit a place cattered to by a human being. He offered different designs for headlines and text, with variants for some of the headline characters, and case-sensitive numerals and punctuation. He tried to get an apprenticeship as a lithographer but was asked political questions at each interview and rejected, though he was often complimented on his work. Basel school in 1947 and his principles are still taught there, reports Callie Budrick in a Print article on the Swiss Style. Laurie Szujewska. Weingart fed his artistic endeavours by repeatedly immersing himself in new printing techniques. Typography Layout Lettering Wolfgang Weingart Magazine Layout Design Magazine Layouts Design Layouts Typo Logo Wave Design Book Layout. But his prolific creations have more variety than any of the Swiss Style stars. The three elements together — superbly drawn sans-serif typefaces, rectilinear grids to hold pages in balance, and asymmetry — made the Swiss Style instantly recognizable despite its surface simplicity. His Ulmer Hocker (Ulm Stool:) is designed to serve as needed as a shelf element, a speaker’s desk, a tablet or a side table. He defended his approach in one design with this statement: “I think that the relatively high stimulus of such a text is adequate compensation for the low readability”. Wolfgang Weingart is regarded as … The font was first known as Neue Haas-Grotesk after the type foundry that commissioned it, with a nod to Akzidenz-Grotesk, the inspiration for all these modern sans-serif types. Before moving to Switzerland, Peter Hulm worked on newspapersthat won awards for design and reporting in the U.K. Emigre, Inc. is a digital type foundry based in Berkeley, California. Many of its curves lack finesse and its oblique was created by automatically slanting the roman.” (Most other systems use 54 units for widths). A DAUGHTER SEEKS THE TRUTH ABOUT HER FATHER, ESPIONAGE, AND OIL Review of ‘The Crash of Flight 3804’, Covid-19 : l’électrochoc pour un rééquilibrage entre environnement, être humain et économie (French edition). Though it was one of the first typefaces to be adapted for digital typesetting, “unfortunately, many of the design limitations from analog systems were carried over to the digital realm,” fontbureau records. 1941) Swiss Punk Wolfgang Weingart is a German graphic designer credited as the progenitor of New Wave typography. Helvetica, "probably the most successful typeface in all of history", made its debut 60 years ago this year. With Dancing in the Streets, La Cité de La Mode et du Design in Paris commemorated his 1960-1970 work through an exhibition in 2018 (LINK). 16 October 2020: Ed Benguiat, a Master of Typography, Is Dead at 92. Zapf resigned from the International Typographic Association in 1993 in protest at unauthorized copying of fonts by its members (particularly Monotype which was protected by U.S. rules). His school in Ulm included courses on semiotics, the study of signs and symbols. The Swiss Style became particularly associated with Josef Müller-Brockmann at the Zurich School, who presented the core of Keller’s ideas in a book on grid systems, and Armin Hofmann at the Basel School of Design. Numerals and related symbols all align properly when set in columns. Microsoft distributed Monotype’s Palatino clone known as Book Antiqua. Zapf’s students created the Lucida type family designed to appear balanced on computer screens as well as in print. Helvetica is still the typeface used on U.S. tax forms. A Page for Graphic Designers: Wolfgang Weingart, AIGA Boston: Weingart Lecture and Typography Workshop, MK Graphic Design: My Typography Instruction at the Basle School of Design/Switzerland 1968 to 1985, Typotheque: Wolfgang Weingart - Typography, book review by Stuart Bailey, U&lc: The Road to Basel by Helmut Schmid (about Emil Ruder), book review by Paul Shaw. His later work is less in favour among designers, but see the variety of his fonts. Sysnopsis: "Wolfgang Weingart's influence on the development of typography since the 1970s is unparalleled. Born in Aarau in 1891, he worked in Leipzig until 1914 and joined the Zurich Kunstgewerbeschule (School of Applied Art) in 1918. Since 1972, Weingart has lectured widely on his teaching methods in Europe, the US, Canada and Mexico. In 1960 he moved to New York and made the acquaintance of the artists Robert Rauschenberg and Barnett Newman, who encouraged his painting. He was breaking all the rules and did experimental typography even with a letterpress. New York Times (LINK). He returned to Paris in 1974. I like the VW beetle, too, although I've never driven one. Lest this seem like a threnody to Swiss design to the exclusion of all else, let me put in a word for the German typographer Herman Zapf (1918-2015), Frutiger’s only real competitor in the field (LINK). Oct 26, 2018 - Explore Emi Ridgway's board "wolfgang weingart" on Pinterest. “Many details were discussed over weeks and modifications would continue until late autumn.”. He received an AIGA award in 2013. It was designed to read clearly on poor-quality paper (LINK). A must have for every graphic designer. Aug 28, 2016 - This weeks discussion I had to talk about Wolfgang Weingart and New Wave Design. Wolfgang Weingart is an internationally known graphic designer and typographer who is regarded as the “enfant terrible” of modern Swiss typography. Examples of fonts in use tagged with “Wolfgang Weingart ... Wolfgang Weingart. He died in Zurich in 1968. It fully presented the design ideas and works of Wolfgang Weingart, the pioneer of the “New Wave” typography and an outstanding educator who have been honored as the "Father of the Swiss Punke Typography". ejectorset … In the late 1960s he instilled creativity and a desire for experimentation into the ossified Swiss typographical industry and reflected this renewal in his own work. As we all know, design movements go in cycles. Discover (and save!) The writer said he did it because the interview was “incredibly boring” and decided to use Zapf Dingbats in the hope of making the article interesting again (LINK). Hofmann, born on 29 June 1920, taught in Philadelphia and Yale A Swiss designer who was bored of the minimalistic and clean Swiss design. after this he trained as a typesetter and discovered swiss typography. It was to Bill that the most famous anti-Swiss-Style designer referred when rejecting such sobriety. 1941) first approached the letter M from an artistic research perspective in 1962, in parallel to his training as a typesetter in Stuttgart. Apart from Univers, Frutiger also produced Avenir and many other typefaces. Wolfgang Weingart (b. New Wave along arose as reactions to Swiss Style which was very popular with corporate culture. When he saw the proofs, Eduard Hoffmann’s son Alfred commented “Almost better than the original,” reports Kupferschmid, who adds: “I agree.”. But he was another supporter of the Swiss Style, having studied with  Wassily Kandinsky and Paul Klee at the Bauhaus (LINK). Wolfgang Weingart is an internationally recognized figure for his iconic body of work in the field of graphic designing and typography. your own Pins on Pinterest Switzerland and the pandemic: Does the economy matter more? Max Bill (1908-1994), born in Winterthur, is best known these days for his architecture and industrial design. About 1950, in Switzerland, a new style came out, very clean, objective, neutral, using sans serif type, known as the International Style or ''Swiss Style''. In 1958 Müller-Brockmann helped launch a trilingual magazine entitled Neue Grafik (with an f). For typography, I think this German proved himself even better than the Swiss. Wolfgang Weingart revolutionised modern Swiss typography and in doing so wrote international design history. -Wolfgang Weingart Introduction. He was hired by a Paris foundry, largely on the quality of his wood-engraved illustrations to his final Zurich University of the Arts (Kunstgewerbeschule) project. Wolfgang Weingart (b. Thanks in part to these sans-serif types, the International Typographic Style, otherwise known as Swiss Style, has dominated screens, advertising and Ikea labels since the second half of the 20th century. Childhood. The DIY design ethos gained new impetus with the arrival of the Apple Mac in the 1980s which gave designers direct access to typefaces and started a whole new debate about ‘ugly’ design. Wolfgang Weingart was born in 1941 and trained as a typesetter in Basle. Save my name, email, and website in this browser for the next time I comment. In the end he got a job as a retoucher. Multiple historical and social events led to the Mid-Century movement. Sep 21, 2020 - Designer and instructor Wolfgang Weingart is recognized with a 2013 AIGA Medal for his typographic explorations and teaching at the Schule für Gestaltung Basel, and who, through the work of his students, created a more experimental and expressive approach to typography that was influential around the world. The Museum notes: “In 1965 he wrote the Graphic Design Manual, which is regarded as a fundamental work in the field of modern graphic design and art.”. Wolfgang Weingart (born 1941) is an internationally known graphic designer and typographer. Using legibility research as a guide, Frutiger designed the signage for Charles de Gaulle airport and a variation, Frutiger, described by designers as “the best general typeface ever” features on Swiss road signs and Dutch railway stations. Wolfgang Weingart Poster 1980 “His approach was very hands-on. Wolfgang Weingart Font Typography Graphic Design New Wave Poster Page Layout Graphic Designer Art #292620 #5b564d #989489 #d6d1c4 #e6e1d5. The Shame of John Calvin: Will “Black Lives Matter” force Switzerland to finally acknowledge its own history of human rights abusers? Dec 10, 2014 - wolfgang weingart, who was born in 1941 in salemertal in southern germany, attended the merz akademie in stuttgart from 1958 to 1960, where he familiarised himself with typesetting and the process of making linocuts and woodcuts. Starting out as a compositor to an Interlaken printer at 16, he studied later in Zurich, concentrating on calligraphy. Perhaps it’s not surprising that a standard work on grids these days is published by the British-Swiss company Rotovision: André Jute’s Grids: the structure of graphic design (1996). What it meant was the post-1945 artistic movement from Switzerland launched as Die Neue Graphik and later dubbed Swiss Style. The font was first known as Neue Haas-Grotesk after the type foundry that commissioned it, with a nod to Akzidenz-Grotesk, the inspiration for all these modern sans-serif types. Wolfgang Weingart: Typography. Oct 22, 2016 - Designer and instructor Wolfgang Weingart is recognized with a 2013 AIGA Medal for his typographic explorations and teaching at the Schule für Gestaltung Basel, and who, through the work of his students, created a more experimental and expressive approach to typography that was influential around the world. A history of graphic design in advertising says of Keller: “He taught that design should be adapted to the content and began experimenting with grid systems which are an integral part of the idealized design style that is popular today.” Another notes: “His teaching activity starting in 1918 can be defined as one of the first systematic training programmes for graphic design in the world.” The main study of his work and influence, published in November 2017 as No Style, says the diversity of his pupils “is an impressive documentation of the openness, sustainability and rejection of dogma evident in Ernst Keller’s teaching” (LINK). Elsewhere Postmodernism was taking the form of New Wave Design which was championed in Switzerland by Wolfgang Weingart and in Holland by Gert Dumbar. Weingart style - Created by Wolfgang Weingart, the Father of Punk Swiss Typography For our final typeface, we thought we’d finish on something truly revolutionary. German designer Erik Spiekermann is known primarily for the development of the famous font, FF Meta, which was adopted by the German Postal Service, Deutsche Bundespost. A Page for Graphic Designers: Wolfgang Weingart; AIGA Boston: Weingart Lecture and Typography Workshop; MK Graphic Design: My Typography Instruction at the Basle School of Design/Switzerland 1968 to 1985; Typotheque: Wolfgang Weingart - Typography, book review by Stuart Bailey Wolfgang Weingart: Typography A classic in the making over 30 years finally arrives! According to Weingart, "I took 'Swiss Typography' as my starting point, but then I blew it apart, never forcing any style upon my students. Unless you are very far from a bookstore, Internet bookstores cannot assist you as well as a knowledgeable person. Helvetica, “probably the most successful typeface in all of history”, was designed by former salesman Max Miedinger and a double-ff Hoffmann, Eduard, President of the Haas typefoundry (LINK). Working mainly in Paris, he returned to Switzerland later in life. It is used for the Vietnam Veterans Memorial in Washington D.C. Zapf Chancery, a calligraphic style, has found many uses for jobbing printers who produce greeting cards, invitations and similar materials. The Zurich Museum of Design has a small selection of his work on show until 5 July 2020 to mark his 100th birthday (LINK). Since 1998, Don has maintained a freelance practice working on projects in … As a schoolboy he had invented his own stylized handwriting in opposition to the formal cursive handwriting required in Swiss schools (LINK). Helvetica “The two men didn’t always agree,” reports Indra Kupferschmid, a typographer and professor at Hochschule der Bildenden Künste Saar, after exploring the history. Master of typography, Weingart sums up an impressive lifework in 500 pages that his... Widely on his teaching methods in Europe, the study of signs and symbols less space zapf himself... 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